El fotógrafo Chris Jordan indaga sobre el fenómeno del consumismo en Estados Unidos y la acumulación de objetos (aunque puede extrapolarse a otras geografías…). Especialmente me ha impresionado la serie Running the Numbers (An American Self-Portrait) donde disecciona la cultura americana contemporánea a través de la lente de la fría y rotunda (y bella) estadística.

En esta serie fotográfica presenta cada imagen con la cantidad específica de algo concreto: por ejemplo, quince millones de hojas de papel de la oficina (lo que supone tan sólo cinco minutos de uso del papel); 106.000 latas de aluminio (sólo treinta segundos de consumo)… Según expresa el propio Jordan:

“My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 410,000 paper cups used every fifteen minutes. This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs. The underlying desire is to emphasize the role of the individual in a society that is increasingly enormous, incomprehensible, and overwhelming”.

Prison Uniforms, 2007

Ben Franklin, 2007

Paper Bags, 2007

Vía David Sagarzazu.

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